Susan Blain 13/10/25 Susan Blain 13/10/25

Our 2025 Guide to Content Marketing

My new 2025 Guide to Content Marketing 👇 outlines the five-step process that keeps strategy, creativity, and consistency aligned.

Susan Blain 10/10/25 Susan Blain 10/10/25

Speaking Spotlight: International Association of Business Communicators (Canberra) 2025

Engagement POV: Perhaps not all audiences need to be engaged. Are you trying to engage everyone and wondering why it’s not working? Find out why not all stakeholders need to be engaged.

Susan Blain 7/10/25 Susan Blain 7/10/25

Building resilience by getting better at feeling bad

“You don’t build resilience by feeling good all the time. You build resilience by getting better at feeling bad.”

Susan Blain 29/9/25 Susan Blain 29/9/25

Are you holding yourself back on LinkedIn?

When I googled my own LinkedIn connections, over 55% had unoptimised profiles. OMG. That’s a lot of people making it harder for themselves - operating in an echo chamber and missing their best chance to be seen. I’m absolutely sure we can improve on that.

Susan Blain 10/9/25 Susan Blain 10/9/25

Looking Back at “Abundant” Times

Abundance doesn’t come from posting more. Under-investment in communications strategy often leads to just that - a lot of noise without connection to purpose. Don’t get caught in the trap.

Susan Blain 3/9/25 Susan Blain 3/9/25

When Things Feel Too Quiet

The lesson from best practice, whether drawn from large global brands or high-performing local organisations, is clear: ignore communications strategy at the peril of your hard labour.

Susan Blain 27/8/25 Susan Blain 27/8/25

Metrics are the compass. Impact is the destination.

Susan Blain 28/7/25 Susan Blain 28/7/25

LinkedIn changes in 2025

Read here for a quick summary of key takeaways for businesses navigating the new (2025) LinkedIn algorithm changes.

Susan Blain 16/7/25 Susan Blain 16/7/25

Social Media: When not to engage

Hold that trigger finger …

Susan Blain 15/6/25 Susan Blain 15/6/25

Privacy Awareness Week 2025

Susan Blain Consulting is proud to support Privacy Awareness Week, from 16-22 June, 2025.

Susan Blain 9/5/25 Susan Blain 9/5/25

Success is not about luck

After more than 25 years building social media profiles for charities, law firms, industry groups, and a national university, you'd think the shine might wear off marketing and communication wins. But there’s still nothing quite like that moment - when the outside world sees your message and responds …

Susan Blain 29/4/25 Susan Blain 29/4/25

Own your brand

If NY Times Best Selling Author + Award Winning Podcast Host, Mel Robbins, has taught us anything, it’s this: nobody is coming to save you - it’s on you to move …

Susan Blain 15/4/25 Susan Blain 15/4/25

Starting a business - it takes courage

The truth is it takes grit to start your own business …

Susan Blain 9/4/25 Susan Blain 9/4/25

From Deadlines to Dialogue

When your content strategy is driven by the tyranny of a looming deadline rather than a clear purpose, the result is often noise over nuance.

Susan Blain 31/3/25 Susan Blain 31/3/25

Your career progression = your response

DIY Branding tips for individuals wanting to change their impact at work …

Susan Blain 21/3/25 Susan Blain 21/3/25

Branding: Where are you at

If you’ve heard Chappell Roan’s viral anthem Pink Pony Club, you know it’s all about stepping into a new version of yourself, even if it means leaving behind the familiar.

Susan Blain 18/3/25 Susan Blain 18/3/25

Annual Report time

Annual Reports aren’t just a compliance requirement - they’re an organisation’s corporate memory. Done well, they capture achievements, impact, and strategy in a way that ensures your story is picked up, shared, and remembered.