Speaking Spotlight: International Association of Business Communicators (Canberra) 2025

Engagement POV: Perhaps not all audiences need to be engaged

Are you trying to engage everyone and wondering why it’s not working?

Not all stakeholders need to be engaged.

Controversial? Maybe. But chasing universal buy-in can drain focus and dilute impact.

At ANU Enterprise, Susan Blain led a four-year transformation strategy engagement, moving from “fixing everything” in academic engagement to knowing how, when and where to connect research impact with Industry and Government buyers, to ensure connection really counts.

That’s what she’ll be sharing at the upcoming International Association of Business Communicators (IABC) Canberra Roundtable, inspired by Rowena Morais’ piece When Eyes Glaze Over: How to Engage a Disengaged Audience.

If you’ve ever wrestled with disengagement, in teams, partnerships or target audiences and stakeholders, join this candid conversation with communication leaders that you won’t want to miss.

Thursday 23 October 2025
5:00–6:00pm AEDT

Hosted by IABC Canberra.

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