Susan Blain 30/10/25 Susan Blain 30/10/25

From Onyx Nights to Opalite Skies - How Swift Engagement Transforms Organisations

The real strategic artistry comes when your engagement is tailored, impact-led, and genuinely anticipated by your stakeholders. When connection feels natural but is quietly powered by discipline and design, that’s where transformation lives.

Susan Blain 23/10/25 Susan Blain 23/10/25

When Symbols Don’t Translate: Communication Across Borders

Susan Blain 13/10/25 Susan Blain 13/10/25

Our 2025 Guide to Content Marketing

My new 2025 Guide to Content Marketing 👇 outlines the five-step process that keeps strategy, creativity, and consistency aligned.

Susan Blain 10/10/25 Susan Blain 10/10/25

Speaking Spotlight: International Association of Business Communicators (Canberra) 2025

Engagement POV: Perhaps not all audiences need to be engaged. Are you trying to engage everyone and wondering why it’s not working? Find out why not all stakeholders need to be engaged.

Susan Blain 7/10/25 Susan Blain 7/10/25

Building resilience by getting better at feeling bad

“You don’t build resilience by feeling good all the time. You build resilience by getting better at feeling bad.”

Susan Blain 29/9/25 Susan Blain 29/9/25

Are you holding yourself back on LinkedIn?

When I googled my own LinkedIn connections, over 55% had unoptimised profiles. OMG. That’s a lot of people making it harder for themselves - operating in an echo chamber and missing their best chance to be seen. I’m absolutely sure we can improve on that.

Susan Blain 10/9/25 Susan Blain 10/9/25

Looking Back at “Abundant” Times

Susan Blain 3/9/25 Susan Blain 3/9/25

When Things Feel Too Quiet

Susan Blain 27/8/25 Susan Blain 27/8/25

Metrics are the compass. Impact is the destination.

Susan Blain 28/7/25 Susan Blain 28/7/25

LinkedIn changes in 2025

Three takeaways for businesses navigating the new (2025) LinkedIn algorithm changes:
* Stop chasing impressions. Chase impact.
* Revisit your company page strategy. Is it relevant, not just recent?
* Pair company and employee content. The “Power of Two” is real, and the best results come when they work together.

Susan Blain 16/7/25 Susan Blain 16/7/25

Social Media: When not to engage

Hold that trigger finger …

Susan Blain 15/6/25 Susan Blain 15/6/25

Privacy Awareness Week 2025

Susan Blain Consulting is proud to support Privacy Awareness Week, from 16-22 June, 2025.

Susan Blain 9/5/25 Susan Blain 9/5/25

Success is not about luck

After more than 25 years building social media profiles for charities, law firms, industry groups, and a national university, you'd think the shine might wear off marketing and communication wins.

But there’s still nothing quite like that moment - when the outside world sees your message and responds …

Susan Blain 29/4/25 Susan Blain 29/4/25

Own your brand

If NY Times Best Selling Author + Award Winning Podcast Host, Mel Robbins, has taught us anything, it’s this: nobody is coming to save you — it’s on you to move …