The Hidden Challenge Facing Non-Executive Directors: Managing Your Board Portfolio Brand in 2026
Platform Fluency vs Platform Mastery
Social media may look easy, but do you understand the “why” - find out how professional development credentials help impact …
The Promotion That Went to Someone Else
When your colleague gets promoted before you - you need personal branding help from Susan Blain Consulting.
2026 Internal Communications Content Calendar
Get these 2026 Internal Comms Australian content moments locked into your workplace comms plan to keep strategy on track.
The A to Z of External Engagement: Why Balance Matters More Than Volume
Sustained engagement isn't about doing more. It's about doing what matters, consistently, with clarity.
If you’re still chasing video and carousels on LinkedIn in 2026, you’re late.
Real stories. Real impact. Connecting Messaging
Canberra Airport departing passenger billboard, August 2025.
Our top three reads for 2025
From navigating digital heat to shaping meaningful engagement, these were the most-read and most-shared blog posts on my site in 2025.
From Onyx Nights to Opalite Skies - How Swift Engagement Transforms Organisations
The real strategic artistry comes when your engagement is tailored, impact-led, and genuinely anticipated by your stakeholders. When connection feels natural but is quietly powered by discipline and design, that’s where transformation lives.
When Symbols Don’t Translate: Communication Across Borders
Our 2025 Guide to Content Marketing
My new 2025 Guide to Content Marketing 👇 outlines the five-step process that keeps strategy, creativity, and consistency aligned.
Speaking Spotlight: International Association of Business Communicators (Canberra) 2025
Engagement POV: Perhaps not all audiences need to be engaged. Are you trying to engage everyone and wondering why it’s not working? Find out why not all stakeholders need to be engaged.
Building resilience by getting better at feeling bad
“You don’t build resilience by feeling good all the time. You build resilience by getting better at feeling bad.”
Are you holding yourself back on LinkedIn?
When I googled my own LinkedIn connections, over 55% had unoptimised profiles. OMG. That’s a lot of people making it harder for themselves - operating in an echo chamber and missing their best chance to be seen. I’m absolutely sure we can improve on that.
Looking Back at “Abundant” Times
When Things Feel Too Quiet
Metrics are the compass. Impact is the destination.
LinkedIn changes in 2025
Three takeaways for businesses navigating the new (2025) LinkedIn algorithm changes:
* Stop chasing impressions. Chase impact.
* Revisit your company page strategy. Is it relevant, not just recent?
* Pair company and employee content. The “Power of Two” is real, and the best results come when they work together.
Social Media: When not to engage
Hold that trigger finger …
Privacy Awareness Week 2025
Susan Blain Consulting is proud to support Privacy Awareness Week, from 16-22 June, 2025.