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Social Media, Communication Strategy, Branding Susan Blain 20/5/26 Social Media, Communication Strategy, Branding Susan Blain 20/5/26

The LinkedIn depth score is reshaping who gets seen

In early 2026, LinkedIn replaced its content ranking infrastructure with an AI system called 360Brew. The technical detail was published by a LinkedIn senior engineer in March, and it matters for anyone building a professional presence on the platform.

Communication Strategy, Social Media Susan Blain 18/3/26 Communication Strategy, Social Media Susan Blain 18/3/26

Social Media for a New Business: How to Pick a Strategy and Actually Stick to It

Starting out in business needs a cool head when it comes to social media strategy. It can quickly become overwhelming. Here’s some tips …

Social Media, Communications Strategy Susan Blain 11/2/26 Social Media, Communications Strategy Susan Blain 11/2/26

Platform Fluency vs Platform Mastery

Social media may look easy, but do you understand the “why” - find out how professional development credentials help impact …

Social Media, Business Tips, Leadership Susan Blain 27/8/25 Social Media, Business Tips, Leadership Susan Blain 27/8/25

Metrics are the compass. Impact is the destination.

Social Media, Communications Strategy Susan Blain 28/7/25 Social Media, Communications Strategy Susan Blain 28/7/25

LinkedIn changes in 2025

Read here for a quick summary of key takeaways for businesses navigating the new (2025) LinkedIn algorithm changes.

Social Media, Communications Strategy Susan Blain 16/7/25 Social Media, Communications Strategy Susan Blain 16/7/25

Social Media: When not to engage

Hold that trigger finger …