LinkedIn changes in 2025

LinkedIn isn’t what it was six months ago.

And hitting 400 followers looks different, too. [read on for tips - not fluff]

This week Susan Blain Consulting reached 400 followers on LinkedIn. While once this might’ve been a vanity milestone for any startup, in 2025 it’s something else entirely.

Why?

Because the LinkedIn algorithm has changed. #Recency is out. #Relevancy is in.

Since June, 2025, LinkedIn has:
* Stopped prioritising when a post was published,
* Started showing older content if it matches the follower interests,
* Shifted away from impressions and likes as key indicators, and
* Begun rewarding (prioritising) content that serves the audience and sparks opportunity.

So 400 followers in this context? It means 400 people LinkedIn thinks will find my content relevant. That’s a powerful validation of clarity, consistency, and connection - not clickbait.

If you are running a LinkedIn Company Page - what’s working now?
* Focused strategy, not scattered posts.
* Helping over hyping.
* Showing up consistently.
* Investing in profile clarity (especially if your content is sending people there - as LinkedIn’s new analytics now track and care about profile visits).

Three takeaways for businesses navigating the new LinkedIn:
* Stop chasing impressions. Chase impact.
* Revisit your company page strategy. Is it relevant, not just recent?
* Pair company and employee content. The “Power of Two” is real, and the best results come when they work together.

Thanks to everyone who’s followed and engaged with our page so far, we're here to keep sharing the most useful, practical insights to help your brand get noticed for the right reasons.

So when's the next algorithm change? Stay tuned.

#LinkedInStrategy #MarketingLeadership #SocialMediaUpdate #LinkedIn2025 #PersonalisedGrowth #DigitalEngagement

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