Susan Blain 11/2/26 Susan Blain 11/2/26

Platform Fluency vs Platform Mastery

Social media may look easy, but do you understand the “why” - find out how professional development credentials help impact …

Susan Blain 21/1/26 Susan Blain 21/1/26

2026 Internal Communications Content Calendar

Get these 2026 Internal Comms Australian content moments locked into your workplace comms plan to keep strategy on track.

Susan Blain 13/1/26 Susan Blain 13/1/26

Real stories. Real impact. Connecting Messaging

Canberra Airport departing passenger billboard, August 2025.

Susan Blain 24/12/25 Susan Blain 24/12/25

Our top three reads for 2025

From navigating digital heat to shaping meaningful engagement, these were the most-read and most-shared blog posts on my site in 2025.

Susan Blain 23/10/25 Susan Blain 23/10/25

When Symbols Don’t Translate: Communication Across Borders

Susan Blain 13/10/25 Susan Blain 13/10/25

Our 2025 Guide to Content Marketing

My new 2025 Guide to Content Marketing 👇 outlines the five-step process that keeps strategy, creativity, and consistency aligned.

Susan Blain 7/10/25 Susan Blain 7/10/25

Building resilience by getting better at feeling bad

“You don’t build resilience by feeling good all the time. You build resilience by getting better at feeling bad.”

Susan Blain 10/9/25 Susan Blain 10/9/25

Looking Back at “Abundant” Times

Susan Blain 3/9/25 Susan Blain 3/9/25

When Things Feel Too Quiet

Susan Blain 28/7/25 Susan Blain 28/7/25

LinkedIn changes in 2025

Three takeaways for businesses navigating the new (2025) LinkedIn algorithm changes:
* Stop chasing impressions. Chase impact.
* Revisit your company page strategy. Is it relevant, not just recent?
* Pair company and employee content. The “Power of Two” is real, and the best results come when they work together.