What Australia's best annual reports have in common in 2026
The financial year is ending. The auditors are circling. And somewhere in a busy calendar, the annual report needs to find a home.
If you’re still chasing video and carousels on LinkedIn in 2026, you’re late.
What’s changing now isn’t the algorithm. It’s what the algorithm is responding to.
Real stories. Real impact. Connecting Messaging
Susan Blain Consulting recently completed writing, production and design of the 2025 Annual Report for Medicines Australia. One striking image in the report is of Maria, a 39-year-old Brisbane mother living with breast cancer.

