Success is not about luck

After more than 25 years building social media profiles for charities, law firms, industry groups, and a national university, you'd think the shine might wear off marketing and communication wins.

But there’s still nothing quite like that moment - when the outside world sees your message and responds.

• When a government agency reshapes their view of your work.

• When a think tank reposts your post.

• When a leadership icon hits ‘like’ on something you wrote, that truly reflects your purpose.

For me, that spark of connection - that quiet validation - has always been the most meaningful measure of success. And now, that spark happens for my clients.

It’s hard to explain the joy of watching someone realise they’ve engaged their audience in a way they never dreamed possible. That’s the moment we high-five, not for vanity metrics, but for genuine reach and resonance.

As Australian Businesswoman and Founder of @Boost Juice, @Janine Allis reminded us, “Success is not about luck. It’s about doing the work consistently.”

She’s right - and I’ve done the work. And now, I help you do yours.

I’m not here for flash. I’m here for meaningful engagement - for you. Let’s make your message land.

📌 Follow @Susan Blain Consulting, or better still, contact us, if you're looking to move beyond surface-level comms and build strategic external engagement outside the echo chamber.

#EngagementStrategy #CommunicationsThatLand #ClientWins #JanineAllis #PurposefulMarketing #SusanBlainConsulting #StrategicComms #AuthenticEngagement

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