Before you write another word of online content, spend time on your competitor analysis. Here's what business strategy 101 for growth looks like:
1. Know who you're up against - not just the obvious players. Include local and regional competitors if that's your market.
2. Describe them properly - size, revenue, financial metrics if they're public. Gut feel isn't data.
3. Map their advantages - their website, brochures and spec sheets will tell you exactly where they're positioning. Read it like a strategist.
4. Find their weaknesses - especially online. A weak digital presence is your fast-track opportunity.
5. Rank their online presence - compare it honestly against your own. That gap is where you move.
Twenty years of business development advisory across ACT, Queensland and Victoria has taught me one thing: the firms that grow aren't the loudest. They're the most informed.
Competitor analysis is important data underpinning strategic groundwork. I work with businesses to create Strategic Communications. Less busy work. More market-led intelligence which produces better results.
Save this graphic and start with step one today. Ring me when delivering impact is important.
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