Susan Blain 13/1/26 Susan Blain 13/1/26

Real stories. Real impact. Connecting Messaging

Susan Blain Consulting recently completed writing, production and design of the 2025 Annual Report for Medicines Australia. One striking image in the report is of Maria, a 39-year-old Brisbane mother living with breast cancer.

Susan Blain 23/10/25 Susan Blain 23/10/25

When Symbols Don’t Translate: Communication Across Borders

The symbols in this article and infographic are examples of visuals we often assume everyone understands. Some may surprise you. Clarity isn’t achieved by speaking louder; it’s achieved by designing for understanding.

Susan Blain 3/9/25 Susan Blain 3/9/25

When Things Feel Too Quiet

The lesson from best practice, whether drawn from large global brands or high-performing local organisations, is clear: ignore communications strategy at the peril of your hard labour.

Susan Blain 27/8/25 Susan Blain 27/8/25

Metrics are the compass. Impact is the destination.

Susan Blain 9/4/25 Susan Blain 9/4/25

From Deadlines to Dialogue

When your content strategy is driven by the tyranny of a looming deadline rather than a clear purpose, the result is often noise over nuance.