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The Gen Z Stare Isn't a Generational Problem. It's a Branding One.
Executive presence has never been about pedigree. It has always been about whether the person in front of you signals confidence and credibility in the moment, through tone, posture, eye contact and response.
The return of the human voice: why B2B trust is the differentiator nobody is talking about
In a communications environment saturated with AI-generated content, the decision to have and own a genuine, specific point of view has never mattered more.
Boards are being asked to disclose individual skills. Your profile just became a governance document.
If someone looked at your public profile tomorrow, and then looked at what your board says about you, would they match?
How to Create a Stakeholder Engagement Framework That Translates Complex Innovations into Commercial Partnerships
The Universities that convert the most innovations into partnerships are the ones that treat their stakeholder framework as a living tool, not a set-and-forget document.
Where to Find Fractional Communications Leadership for Your Organisation
Susan Blain Consulting provides fractional communications leadership for corporations and government in Australia. Senior strategic expertise without the full-time overhead.
When universities consolidate, the comms plan is always the last thing built
Building internal alignment with your campus and external stakeholders is a different discipline to brand and media. It requires a communications plan that is built alongside the strategy, not after it.
The LinkedIn depth score is reshaping who gets seen
In early 2026, LinkedIn replaced its content ranking infrastructure with an AI system called 360Brew. The technical detail was published by a LinkedIn senior engineer in March, and it matters for anyone building a professional presence on the platform.
Most businesses wing it. The ones that grow don't.
Skip this important foundation of good business development in launching your brand, and you’ll likely fail to differentiate and grow.
Social Media for a New Business: How to Pick a Strategy and Actually Stick to It
Starting out in business needs a cool head when it comes to social media strategy. It can quickly become overwhelming. Here’s some tips …