Looking Back at “Abundant” Times
Abundance doesn’t come from posting more. Under-investment in communications strategy often leads to just that - a lot of noise without connection to purpose. Don’t get caught in the trap.
When Things Feel Too Quiet
The lesson from best practice, whether drawn from large global brands or high-performing local organisations, is clear: ignore communications strategy at the peril of your hard labour.
Metrics are the compass. Impact is the destination.
LinkedIn changes in 2025
Read here for a quick summary of key takeaways for businesses navigating the new (2025) LinkedIn algorithm changes.
Social Media: When not to engage
Hold that trigger finger …
Privacy Awareness Week 2025
Susan Blain Consulting is proud to support Privacy Awareness Week, from 16-22 June, 2025.
Success is not about luck
After more than 25 years building social media profiles for charities, law firms, industry groups, and a national university, you'd think the shine might wear off marketing and communication wins. But there’s still nothing quite like that moment - when the outside world sees your message and responds …
Own your brand
If NY Times Best Selling Author + Award Winning Podcast Host, Mel Robbins, has taught us anything, it’s this: nobody is coming to save you - it’s on you to move …
Starting a business - it takes courage
The truth is it takes grit to start your own business …
From Deadlines to Dialogue
When your content strategy is driven by the tyranny of a looming deadline rather than a clear purpose, the result is often noise over nuance.
Your career progression = your response
DIY Branding tips for individuals wanting to change their impact at work …
Branding: Where are you at
If you’ve heard Chappell Roan’s viral anthem Pink Pony Club, you know it’s all about stepping into a new version of yourself, even if it means leaving behind the familiar.
Annual Report time
Annual Reports aren’t just a compliance requirement - they’re an organisation’s corporate memory. Done well, they capture achievements, impact, and strategy in a way that ensures your story is picked up, shared, and remembered.