Susan Blain 25/2/26 Susan Blain 25/2/26

You've Identified Your High Potentials. Have You Given Them a Brand?

Recognition matters. Reward matters. But the highest-value contribution you can make to your High Potential Employees (HiPos) is investing in what comes next for them.

Susan Blain 18/2/26 Susan Blain 18/2/26

The Hidden Challenge Facing Non-Executive Directors: Managing Your Board Portfolio Brand in 2026

As executives transition from C-suite roles into portfolio director careers, they're encountering a nuanced challenge that governance institutions are only beginning to address: how do you manage your personal brand when you're no longer anchored to one organisation?

Susan Blain 11/2/26 Susan Blain 11/2/26

Platform Fluency vs Platform Mastery

Social media may look easy, but do you understand the “why” - find out how professional development credentials help impact …

Susan Blain 3/2/26 Susan Blain 3/2/26

The Promotion That Went to Someone Else

When your colleague gets promoted before you - you need personal branding help from Susan Blain Consulting.

Susan Blain 21/1/26 Susan Blain 21/1/26

2026 Internal Communications Content Calendar

Get these 2026 Internal Comms Australian content moments locked into your workplace comms plan to keep strategy on track.

Susan Blain 20/1/26 Susan Blain 20/1/26

The A to Z of External Engagement: Why Balance Matters More Than Volume

Sustained engagement isn't about doing more. It's about doing what matters, consistently, with clarity.

Susan Blain 15/1/26 Susan Blain 15/1/26

If you’re still chasing video and carousels on LinkedIn in 2026, you’re late.

What’s changing now isn’t the algorithm. It’s what the algorithm is responding to.

Susan Blain 13/1/26 Susan Blain 13/1/26

Real stories. Real impact. Connecting Messaging

Susan Blain Consulting recently completed writing, production and design of the 2025 Annual Report for Medicines Australia. One striking image in the report is of Maria, a 39-year-old Brisbane mother living with breast cancer.

Susan Blain 24/12/25 Susan Blain 24/12/25

Our top three reads for 2025

From navigating digital heat to shaping meaningful engagement, these were the most-read and most-shared blog posts on my website in 2025.

Susan Blain 30/10/25 Susan Blain 30/10/25

From Onyx Nights to Opalite Skies - How Swift Engagement Transforms Organisations

The real strategic artistry comes when your engagement is tailored, impact-led, and genuinely anticipated by your stakeholders. When connection feels natural but is quietly powered by discipline and design, that’s where transformation lives.

Susan Blain 23/10/25 Susan Blain 23/10/25

When Symbols Don’t Translate: Communication Across Borders

The symbols in this article and infographic are examples of visuals we often assume everyone understands. Some may surprise you. Clarity isn’t achieved by speaking louder; it’s achieved by designing for understanding.

Susan Blain 13/10/25 Susan Blain 13/10/25

Our 2025 Guide to Content Marketing

My new 2025 Guide to Content Marketing 👇 outlines the five-step process that keeps strategy, creativity, and consistency aligned.

Susan Blain 10/10/25 Susan Blain 10/10/25

Speaking Spotlight: International Association of Business Communicators (Canberra) 2025

Engagement POV: Perhaps not all audiences need to be engaged. Are you trying to engage everyone and wondering why it’s not working? Find out why not all stakeholders need to be engaged.

Susan Blain 7/10/25 Susan Blain 7/10/25

Building resilience by getting better at feeling bad

“You don’t build resilience by feeling good all the time. You build resilience by getting better at feeling bad.”

Susan Blain 29/9/25 Susan Blain 29/9/25

Are you holding yourself back on LinkedIn?

When I googled my own LinkedIn connections, over 55% had unoptimised profiles. OMG. That’s a lot of people making it harder for themselves - operating in an echo chamber and missing their best chance to be seen. I’m absolutely sure we can improve on that.

Susan Blain 10/9/25 Susan Blain 10/9/25

Looking Back at “Abundant” Times

Abundance doesn’t come from posting more. Under-investment in communications strategy often leads to just that - a lot of noise without connection to purpose. Don’t get caught in the trap.

Susan Blain 3/9/25 Susan Blain 3/9/25

When Things Feel Too Quiet

The lesson from best practice, whether drawn from large global brands or high-performing local organisations, is clear: ignore communications strategy at the peril of your hard labour.